LIFEPROOF: X-GAMES
For the National Business Aviation Association’s annual Business Aviation Convention & Exhibition, NBAA-BACE in Orlando, Florida, Dassault Aviation required a flagship presence that could operate at the scale and sophistication of its Falcon aircraft portfolio while standing out within one of the most competitive trade-show environments in the aerospace industry.
This X Games activation was designed as a modular retail experience housed within a tented structure to help maintain climate control while operating in extreme winter conditions.
The flexible layout supported hands-on product demos, staff-led engagement, and light retail moments, allowing guests to experience LifeProof products in the same environment they’re built to protect against. The system was conceived to scale across live events, pop-ups, and future retail applications while maintaining strong brand visibility and operational efficiency.