KIA: SOUL STATION

To promote the launch of the new Kia Soul, SiriusXM and Kia Motors hosted the Kia Soul Station—a fully immersive "Human Car Wash" designed to offer festival attendees a refreshing escape from the heat and a chance to #GetShiny like never before.

 
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Attendees could then show off their new look in our interactive photo booth area. #GetShiny

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  • Across the three activations

  • 25,000 festival goers participated in the Soul Station experience

  • More than 2.5 million social media impressions

  • Generated over 1,200 new SiriusXM subscriptions

  • drove more than 100 direct sales for Kia Motors

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