WÜSTHOF: IHA
This design for Wusthof won “best large exhibit,” themed “The Perfect Slice,” was value engineered by MC² for their U.S. activation at IHA (International Home & Housewares Show). Every wall is tilted in a different direction creating crazy corners and pointy angles. Through meticulous engineering incorporating factors like height, weight, and angle, each of the 12 walls was tilted at a 10-degree angle from the floor. Each expanse was wrapped in fabric that was itself patterned to line up perfectly around the angled corners and edges thus creating a vivid platform for Chef Mike to put the knives to work.
The exhibit successfully combined innovative design with product functionality, creating an engaging and memorable experience that highlighted Wüsthof's brand identity and commitment to quality craftsmanship at the major housewares event.
Design: A complex structure with 12 walls tilted at 10-degree angles, creating dynamic corners and a unique visual impact.
Fabric Wraps: Custom patterned fabric wrapped around the angled walls, ensuring perfect alignment and a vivid display.
Interactive Demos: Chef Mike demonstrated the knives' performance, allowing visitors to experience the "Perfect Slice" firsthand.
Engineering: Meticulous design by MC² considered height, weight, and angles for stability and visual appeal.