Finding the Extraordinary
in the Ordinary
I was the 3d Experiential designer on this project. I was included in the ideation, design, fabrication of the Facebook event. Working with the team at Momentum I was able to help create this immersive event experience that invited attendees to literally step into the insights. The design of the installations reflected the theme "Finding the Extraordinary in the Ordinary" throughout every touchpoint. 2016 American Business Awards (Stevie's) • Gold / Brand Experience of the Year – B2B / Facebook IQ Live • Gold / Best Brand Experience Event / Facebook IQ Live 2015 Event Marketer Experience Design Awards • Best Overall B-to-B Event Environment / Silver / “Facebook IQ Live”
Working with Momentum Worldwide, staffers came up with an overall design concept called Avenue IQ. Inspired by Madison Square Park, the main stage was covered in Astroturf; there was also a model newsstand and a café.The everyday life-inspired setting was based on IQ's key findings.
Facebook IQ
Facebook's IQ platform helps the social media juggernaut research consumer behavior, and the brand is using a new event to share its insights with ad agencies and advertisers for the first time. On May 20, the event series—dubbed IQ Live—kicked off in New York with a 500-guest gathering at New York's Spring Studios.
In New York, the main stage area designed to look like a park was covered in Astroturf.
The theme of the day, “Finding the Extraordinary in the Ordinary”, was meant to illustrate what Facebook marketing pro Erica Bryndza called “extraordinary insights that help power advertising on Facebook.”
Instagram Cafe
"Coffee is such a big hashtag, and people post photos of latte art—it's a huge trending topic for us," Bryndza said. The area showcased a piece of art that used coffee mugs to depict the Instagram logo.
