ArcBest – Trade Show Experience Concept
This trade show environment for ArcBest draws from the brand’s roots in freight and logistics, using the visual language of a warehouse as the foundation — then elevating it through thoughtful spatial design and storytelling.
The structure blends industrial elements like modular framing and stacked wall panels with refined finishes and lighting — creating a clean, architectural space that feels both functional and forward-thinking. These surfaces become immersive projection walls, transforming the booth into a dynamic storytelling platform where video content showcases ArcBest’s innovative logistics solutions in motion.
Product displays are woven into the flow of the space — approachable, integrated, and strategically positioned to echo real-world applications, while still supporting the elevated aesthetic.
The result is a brand environment that feels authentic to ArcBest’s DNA — operational, optimized, and elevated for impact.
Immersive 360°
ArcBest in Motion
High-resolution video is mapped across all four walls, creating a dynamic sense of movement and perspective. Forklifts, pallets, shipping bays, and real-time logistics operations come to life at full scale, pulling the viewer into the heart of the supply chain. The experience is seamless and continuous — allowing visitors to step inside the ArcBest world, not just observe it.
Discuss a project
donnielmiller@gmail.com
New York, NY 11101