REX Homes Rebrand
Rex Homes needed a fresh new look for their site. A minimalist design language that could speak to custom narratives is what was delivered. Initially going through conceptual design phases we had decided on a message and optimized the design and animation to easily turn these into Lottie animations for the utmost versatility on the site for user flexibility and the possibility of interactive down the road with the same Lottie assets.
Older iterations of ideas used 3d assets. We decided to create these as scalable lotties since that was how the structure could support the animations. The earlier animations were some fun tests to see what kind of messaging we could illustrate.
