At Monterey Car week, I designed a system of spaces that Rivian could showcase their vehicles alongside the iconic backdrop of Pebble Beach. The crossroads of craftsmanship and automotive excellence is where Rivian was positioned to highlight their new designs and increase their brand awareness alongside the beautiful terrain that stretches alongside the Pacific coast. Rivian built and showcased a unique one-of-one R1S Quad Pebble Beach Edition EV that was specifically commissioned for Monterey Car Week’s Broad Arrow Auctions during the Pebble Beach festivities.
