Introducing the Rivian Roadhouse, a dynamic hub where adventure, innovation, and sustainability converge in the heart of Austin. Rivian is the main sponsor at SXSW 2025 for the next two years, bringing an immersive experience that goes beyond an activation—it’s a destination. Set against the city’s vibrant energy, the Roadhouse is a gathering place for explorers, creators, and thought leaders, featuring live music, insightful conversations, and cutting-edge technology that showcase Rivian’s vision for the future of mobility and the outdoors.
The Roadhouse Experience: A space where sustainability meets culture, featuring interactive installations, film screenings, and live performances curated to reflect Rivian’s ethos.
Electric Test Drives: Get behind the wheel of Rivian’s all-electric vehicles and experience their capability firsthand, from city streets to off-road terrain.
Conversations That Matter: Industry leaders and environmental advocates join us to explore the future of responsible adventure and the role of EVs in shaping a sustainable tomorrow.
Local Flavor, Global Vision: Inspired by the culture and creativity of Austin, Rivian’s presence at SXSW is a true fusion of community, technology, and the outdoors.
Throughout SXSW, Rivian’s footprint extends beyond the Roadhouse, making an impact across panels, hands-on experiences, and test drives that give attendees a first-hand look at the future of electric adventure. With engaging discussions on sustainability, mobility, and the intersection of technology and the outdoors, Rivian brings together thought leaders, creatives, and forward-thinkers who are shaping what’s next.
“Whether you’re here to connect, explore, or be inspired, Rivian at SXSW is an invitation to see the world differently—and drive it forward.”
